digital engagement
Engagement is the Holy Grail of digital marketing. Without engagement there is no connection, no shift in attitude, no sale. Engagement requires listening and working to create an authentic relationship. It has led to the advent of user-generated product reviews, discussion forums and blogs and the rise of consumer advocacy. Engagement is the next step in the evolution of customer service.
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user generated content
You need engagement - the internet has made it possible for people to engage with each other 24/7 anywhere in the world.